The sports and business world exploded this morning when Stephen Curry, NBA icon and brand icon, abruptly announced the end of all cooperation with Amazon – and publicly criticized Jeff Bezos for his “shady connections with Donald Trump.”
Curry’s opening words – “Wake up, Jeff.” – were uttered at a special press conference in California, leaving a series of journalists and fans stunned. Less than 30 minutes later, the entire social network exploded with the hashtags #WakeUpJeff and #CurryVsBezos, making this the biggest media explosion of 2025.
According to inside sources, Curry’s decision came after a “closed conversation” with his team of advisors. Within hours, he ordered the cancellation of all advertising contracts, copyrights and projects associated with Amazon, including a commercial campaign worth more than $ 80 million that was signed not long ago.
In his official statement, Curry asserted:
“If you support Trump, you support hatred. I cannot stand by.”
This statement was likened to a political ultimatum, directly challenging one of the most powerful people on the planet. Major news agencies simultaneously reported the urgent news. CNN called it a “brave but risky move,” while the New York Post headlined: “Stephen Curry fires the first shot in the war against Bezos!”
Amazon was said to be “completely surprised.” A source close to Jeff Bezos revealed that the Amazon boss was “very angry and felt betrayed” because Curry had previously been invited to participate in a community program funded by Bezos. An emergency meeting lasting several hours was held that night to “assess the damage and prepare a public response.”
But Curry did not stop there. On his X Twitter account, he posted a black background photo with the only white text:
“Truth doesn’t fear power.” – The truth doesn’t fear power.
The photo quickly attracted tens of millions of shares, with a series of sports stars, artists and politicians voicing their support. Meanwhile, Amazon’s shares are said to have dropped slightly immediately after Curry’s statement, showing the strong impact of the wave of public opinion.
Some experts said this could be a “major turning point in the relationship between sports and politics,” while fans called it “Curry’s greatest off-court dunk of his career.”
Although Bezos has not given an official response, the world is waiting to see who will bow first in the confrontation between America’s most influential sports star and the most powerful billionaire on the planet.
Stephen Curry – once again – not only threw the ball into the basket, but also threw the world into a storm of truth, money and belief.
