The global sports and business world exploded this morning when NBA superstar Kevin Durant suddenly made a shocking announcement: he officially terminated all sponsorship, investment and commercial cooperation contracts with Amazon, and publicly criticized Jeff Bezos for “connecting with Donald Trump.”
Durant’s opening words – “Wake up, Jeff.” – rang out sharply at a special press conference in Brooklyn, causing the entire audience to fall into absolute silence for a few seconds, before social media exploded at the speed of light.
According to inside sources, Durant made the decision overnight, immediately after receiving “inside information” about Bezos’ political activities. He terminated all contracts worth tens of millions of dollars related to Amazon’s branding, advertising and streaming platform projects. A source from KD’s team revealed: “He made it clear – ‘I don’t need money from people who support hate.’”
In the official speech, Durant bluntly declared:
“If you support Trump, you support hate. I can’t stand by and watch that continue. I don’t play for that side.”
In just 10 minutes, the hashtags #WakeUpJeff, #DurantVsBezos and #NoHateMoney climbed to the top of the global trending list. Durant’s speech video attracted more than 20 million views in just 2 hours, with millions of comments, shares and heated debates.
Major news agencies immediately reported the urgent news. ESPN described it as “the biggest explosion in the relationship between sports and business since Jordan,” while The New York Post headlined: “Kevin Durant ignites a battle between justice and power!”
Amazon was reportedly taken aback and panicked. A source close to Jeff Bezos said the billionaire was “very angry and disappointed,” and immediately called an emergency meeting with senior management to discuss how to respond. “Bezos felt betrayed,” the source said, “he didn’t expect Durant – who was once considered a ‘strategic partner’ – to do such a thing.”
But Durant didn’t stop. A few hours after the press conference, he posted on his X account a short but icy line:
“Silence means support.” – Silence means complicity.
The post immediately attracted millions of likes and shares. A series of athletes, rappers and Hollywood stars also joined in, many of whom spoke out in support of Durant, praising him as “the voice of the new generation.”
Experts say Durant’s actions could create a tsunami in the sports advertising industry, where stars begin to “choose to stand on the side of ethics over profit.”
While Jeff Bezos remains silent, public opinion is in turmoil. One sentence – “Wake up, Jeff.” – is now not just a warning to a billionaire, but a symbol of rebellion against power and money in the modern world.
Kevin Durant – who once made opponents tremble on the court – has now startled the entire tycoon world in real life.
