Stephen Colbert’s Woke Comedy Costs CBS Millions, While Sydney Sweeney Boosts American Eagle
CBS Faces Financial Fallout from Late-Night Choices
CBS has reportedly been losing up to $50 million annually due to Stephen Colbert’s approach to late-night comedy, which leans heavily on progressive and “woke” humor.
While Colbert’s “The Late Show” has maintained a loyal audience, critics argue that his polarizing content has driven away mainstream viewers, leading to a decline in advertising revenue.
The network’s executives are increasingly concerned that political monologues and partisan jokes are not delivering the broad appeal that late-night TV traditionally relies on. The financial losses highlight the risks of turning late-night comedy into a political stage.
Sydney Sweeney’s Star Power Sparks Market Surge
In stark contrast, Sydney Sweeney, one of Hollywood’s rising stars, demonstrated her immense commercial influence with a simple wardrobe choice.
When the actress appeared in denim for American Eagle, the company’s stock jumped 10%, adding approximately $200 million in market value overnight.
This unexpected surge showcases the power of celebrity endorsements in the age of social media, where a single public appearance can transform a brand’s market performance.
The Business of Influence vs. Entertainment Risks
