Hollywood has just exploded with a video that has gone viral: Kim Kardashian tries to impress NFL star Travis Kelce — and, as netizens put it, “it’s one of the most awkward moments of the year.”

The video, shot at a Los Angeles afterparty, shows Kim approaching Travis with a confident smile. She says something — apparently a joke — and laughs, but Travis only responds with a forced smile and a confused look. For a few seconds, the atmosphere between them becomes so awkward that even those around them… pretend to look away.
Just hours after the clip was posted, social media exploded with comments. One person wrote:
“Kim looks like she’s trying to be sexy, but Travis has no idea what’s going on.”
Another quipped:
“Did anyone tell Kim this wasn’t an audition for Keeping Up with the Kelces?”
According to a source close to the party, Kim was actually just trying to make a friendly conversation, as the two have a few mutual friends. However, the camera caught the awkward moment, making it look like a complete failure.
“Kim was just joking, but someone got the shot from a really bad angle. When you’re Kim Kardashian, every expression can be a meme,” the source said.
Travis Kelce fans, however, weren’t amused. Many thought Kim was “trying to get in the spotlight” of the NFL star, who is currently famous for his relationship with Taylor Swift. One comment, shared tens of thousands of times, read:
“No one is safe from the Kardashian vortex, not even Travis.”
Another added:
“If Taylor sees this clip, she’ll write three more songs.”
Social media experts were quick to analyze the “stormy moment,” pointing out how Kim tilted her head, lightly touched Travis’s shoulder, and the look he gave her afterward. One entertainment channel even called it a “Masterclass in misunderstandings on camera.”
Despite the sarcasm, Kim Kardashian remained silent, posting a vague story: “Don’t take things too seriously. Life’s meant to be laughed at.”
Travis, according to a sports insider, “was still very relaxed, not taking it as a big deal.”
Although it lasted only a few seconds, the clip reached more than 27 million views in just 24 hours, leading many to joke that “Kim never misses an opportunity to steal the spotlight — whether by accident or on purpose.”
And so, amid the wave of comments and memes, people realized something familiar: as long as Kim Kardashian appeared, the internet knew what to do.