In a story that’s setting both Silicon Valley and the football world ablaze, reports are emerging that Apple CEO Tim Cook has made an eye-popping $99 million proposal to football sensation Jude Bellingham — and it’s not for an endorsement deal in the traditional sense.

According to insiders close to the negotiation, the offer revolves around a groundbreaking global campaign promoting inclusion and LGBTQ+ advocacy, with Bellingham as the new face of Apple’s next major social impact initiative. The move, described as “bold, strategic, and deeply symbolic”, could merge two of the most powerful brands in the world — Apple and Real Madrid’s young superstar.

But what’s truly blowing up social media right now isn’t the deal itself. It’s Bellingham’s reaction.



“HE DIDN’T SAY YES. HE DIDN’T SAY NO.”

Sources claim the 22-year-old midfielder was caught completely off guard when Cook personally called him via FaceTime late last week. One witness described the exchange as “professional but heavy with emotion.”

“Tim spoke from the heart,” said an insider who reportedly overheard part of the conversation. “He talked about visibility, representation, and the power of icons to change the world. Jude just listened — no interruptions, no PR script. He was visibly moved.”

When asked to comment, Apple declined to confirm any financial details but did not deny that discussions had taken place. Meanwhile, Real Madrid officials reportedly had “no prior knowledge” of the offer — a revelation that has caused quite a stir behind closed doors at the Bernabéu.

THE $99 MILLION QUESTION

If true, this would mark one of the largest single-person advocacy contracts in history — far exceeding typical sponsorship deals.

Analysts suggest Cook’s vision is to launch a new generation of athlete-activists, using Apple’s global platform to bridge sport, culture, and technology. “It’s not just about visibility,” one source familiar with the project said. “It’s about rewriting what influence means in the 21st century.”

But the world isn’t just reacting to Apple’s ambition — it’s dissecting every possible interpretation of Bellingham’s silence.

“A MOMENT OF CHOICE”

Late Sunday, Jude reportedly posted a cryptic story on Instagram: a black screen with a single line —

“Some offers make you think about who you really are.”

Within minutes, hashtags like #BellinghamAndApple, #TimCookDeal, and #99MillionMoment began trending worldwide.

Fans are split. Some praise Bellingham for taking time to consider such a monumental decision. Others argue the young star shouldn’t have been put in that position to begin with. “It’s pressure disguised as opportunity,” wrote one fan on X. “He’s 22, not a corporation.”

APPLE’S SILENCE — AND THE WORLD’S SPECULATION

Neither Tim Cook nor Jude Bellingham has issued an official statement. But sources inside Apple’s PR wing suggest that “something big is coming” within days — possibly a joint press event or video statement.

If Bellingham accepts, he won’t just be Apple’s new global ambassador — he’ll become the first active footballer in history to front a corporate campaign of this scale for social advocacy.

If he declines, it will send an equally powerful message — that even $99 million can’t buy conviction.

Either way, the fallout is just beginning… and the world is watching.