Stephen Colbert’s Woke Comedy Costs CBS Millions, While Sydney Sweeney Boosts American Eagle

CBS Faces Financial Fallout from Late-Night Choices

CBS has reportedly been losing up to $50 million annually due to Stephen Colbert’s approach to late-night comedy, which leans heavily on progressive and “woke” humor.

While Colbert’s “The Late Show” has maintained a loyal audience, critics argue that his polarizing content has driven away mainstream viewers, leading to a decline in advertising revenue.

The network’s executives are increasingly concerned that political monologues and partisan jokes are not delivering the broad appeal that late-night TV traditionally relies on. The financial losses highlight the risks of turning late-night comedy into a political stage.

Sydney Sweeney’s Star Power Sparks Market Surge

In stark contrast, Sydney Sweeney, one of Hollywood’s rising stars, demonstrated her immense commercial influence with a simple wardrobe choice.

When the actress appeared in denim for American Eagle, the company’s stock jumped 10%, adding approximately $200 million in market value overnight.

This unexpected surge showcases the power of celebrity endorsements in the age of social media, where a single public appearance can transform a brand’s market performance.

The Business of Influence vs. Entertainment Risks